What you should learn from the latest iCloud hacking scandal – Are you protecting your digital business assets?


The ‘selfie’ is the latest photographic product of social media and has been adopted by high-profile celebrities as their photo of choice.

However, this week we learned that a handful of celebrities have become the latest people to fall victim to the misuse of social media. Hacking scandals such as these are an extreme invasion of privacy, and whilst your private data may not be paparazzi gold dust, protecting your business’ social media presence and important digital data is paramount.

Most companies focus solely on protecting personal employee and customer details. However, whether you work in a small office environment or you work alone, protecting your online business social media presence is becoming increasingly more of a challenge. What’s more, your social media is an extension of your brand efforts and a hacking incident could damage the brand image you’ve tried so hard to build.

The first line of defence against social media hacking is practising proper methods of password protection. We’ve compiled a few top tips to help you keep your social media business presence as secure as possible.

1. More important perhaps if you work in an office environment, is the golden rule of security – always remember to log off of your computer.

2. Refrain from using ‘auto-fill’ password functions on business accounts. Anybody who shouldn’t be using a computer therefore won’t be able to gain automatic access without a password.

3. Be aware of Twitter spamming on your account – ‘spam’ messages, random direct messages being sent from your Twitter account and content being published without your authorisation are all potential evidence that your social account has been hacked. Delete any of these suspicious messages and change your passwords straight away.

4. Store your passwords securely. We all do it, but sticking a neon post-it note on your desktop screen does not constitute to safe password storage.

5. If you share a group password between two or more people, this can cause a problem when people leave. Make sure you can trust your employees with any given password and ensure that the given password is reset when an employee leaves.

6. Don’t use the same password for your personal and work accounts. This will increase the amount of accounts and information which will be at risk and accessible to hackers, if your personal account was to be accessed.

7. Be careful which third-party apps you allow access to your account. Think about whether you can trust these apps and if you think they are secure.

8. Always follow the recommended guidelines for the length and complexity of a password as they are there to make your password as strong as possible.

Hopefully, by carrying out these password security tips, you can reduce the risk of your business social media accounts being compromised. If this unfortunately does not go as planned, think about how you would recover  and ensure you have a process put in place to minimised the damage, should this event ever occur.

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Posted in Marketing tips

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