Nochex’s Marketing Tips on getting ready for the busiest retail time of the year…
It may still be a sunny day in August, but with most major retailers planning Christmas 2015, let alone 2014, it’s time for online merchants to get ready for the busiest time of year.
There’s only 135 days to go, so to make sure it goes smoothly, we’ve formulated 5 Top Tips to help your retail Christmas go to plan:
1) The new Christmas dates
The two big American holiday shopping days, Cyber Monday and Black Friday have steadily been gaining momentum after reaching huge heights in the United States. This year Black Friday falls on Friday 28th November, with Cyber Monday following on Monday 1st December.
These two days are all about offering big discounts on products and really kicking off the Christmas retail frenzy. Be prepared: know what you are going to offer, be ready to promote your discounts and remember to make some noise on social media.
2) It’s all in the detail
With a vast number of people choosing to do their shopping online, it’s important to provide enough details about your products for your customers to feel they are making an informed decision. Providing rich content is particularly important when buying presents and will be crucial in converting online views into sales. Upload high-quality photos with a zoom facility so customers can see details on products. Here is a good example:
3) ‘Stocking Fillers’
In order to provide your shoppers with inspiration, categorise your products into easily identifiable groups. This will make locating the perfect presents a lot quicker and easier for consumers. Try categories such as ‘For Him’, ‘For your Grandparents’ etc. With purse strings undoubtedly still stretched, look at creating ‘budget’ categories such as ‘Stocking Fillers and ‘Gifts under £10’.
4) Time to impress
Christmas is the perfect opportunity to impress your customers and increase your brand loyalty.
At Christmas, people are relying on you to guarantee your delivery timescales and the quality of your products. Don’t promise delivery time scales that you can’t deliver on! After all it is the busiest postal time of the year. To entice customers, offer things such as free or low cost gift wrapping. Provide customers with peace of mind when buying gifts, by adding an extended returns policy.
5) Don’t let the snow settle on your social media
Of all seasons, the festive period is the time when shoppers will be actively searching for special discounts and promotions. Create festive hashtags during the weeks running up to Christmas offering competitions, discounts and special offers on your products. Use this to your advantage; only offer discounts to those who retweet or share your social media content and help to increase your sales! Ramp up your marketing – remember there is a lot of competition our there!