It has been proven that page speed has a significant impact on site to sales conversions. The longer your site takes to load, the fewer customers you will retain.
You can check and improve your webpage-loading speed using these 5 simple tips:
- Tools such as Pingdom.com can test the speed of your website. 0-3 seconds is considered a fast page-load speed, 3-7 seconds is average and anything over 7 is classed as a slow page-loading speed.
- Use tools such as Google Developer to identify why your page-loading speed is slow. You can then address these problems yourself or discuss them with your web developer.
- Talk to your web host to get yourself a faster server.
- If you are uploading images to your site yourself, make sure you optimise your images and specify the image dimensions. Smaller file sizes will make your images easier to load.
- Fix all broken links. Links that do not work create more work for your website and slow down the page-loading speed.
Remember, search engines can take page loading speed into consideration for SEO rankings, so improving your page-loading speed will not only improve your user experience, but also your SEO.